// sections-end.jsx — Case studies, FAQs, Blog roll, Final CTA, Footer. // Brand glyph paths for social links (Lucide dropped brand marks due to trademark concerns). // Single-path SVGs sized for a 24×24 viewBox. const SOCIAL_ICONS = [ { name: 'LinkedIn', path: 'M20.45 20.45h-3.55v-5.57c0-1.33-.02-3.04-1.85-3.04-1.86 0-2.14 1.45-2.14 2.95v5.66H9.36V9h3.41v1.56h.05c.47-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28zM5.34 7.43a2.06 2.06 0 1 1 0-4.12 2.06 2.06 0 0 1 0 4.12zM7.12 20.45H3.56V9h3.56v11.45zM22.22 0H1.77C.79 0 0 .77 0 1.72v20.56C0 23.23.79 24 1.77 24h20.45c.98 0 1.78-.77 1.78-1.72V1.72C24 .77 23.2 0 22.22 0z' }, { name: 'Facebook', path: 'M24 12.07C24 5.4 18.63 0 12 0S0 5.4 0 12.07C0 18.1 4.39 23.1 10.13 24v-8.44H7.08v-3.49h3.05V9.41c0-3.02 1.79-4.69 4.53-4.69 1.31 0 2.69.24 2.69.24v2.97h-1.51c-1.49 0-1.96.93-1.96 1.89v2.26h3.33l-.53 3.49h-2.8V24C19.61 23.1 24 18.1 24 12.07z' }, { name: 'Instagram', path: 'M12 2.16c3.2 0 3.58.02 4.85.07 1.17.05 1.8.25 2.23.41.56.22.96.48 1.38.9.42.42.68.82.9 1.38.16.42.36 1.06.41 2.23.05 1.27.07 1.65.07 4.85 0 3.2-.02 3.58-.07 4.85-.05 1.17-.25 1.8-.41 2.23-.22.56-.48.96-.9 1.38-.42.42-.82.68-1.38.9-.42.16-1.06.36-2.23.41-1.27.05-1.65.07-4.85.07-3.2 0-3.58-.02-4.85-.07-1.17-.05-1.8-.25-2.23-.41a3.72 3.72 0 0 1-1.38-.9 3.72 3.72 0 0 1-.9-1.38c-.16-.42-.36-1.06-.41-2.23-.05-1.27-.07-1.65-.07-4.85 0-3.2.02-3.58.07-4.85.05-1.17.25-1.8.41-2.23.22-.56.48-.96.9-1.38.42-.42.82-.68 1.38-.9.42-.16 1.06-.36 2.23-.41C8.42 2.18 8.8 2.16 12 2.16zM12 0C8.74 0 8.33.01 7.05.07 5.78.13 4.9.33 4.14.63a5.88 5.88 0 0 0-2.13 1.38A5.88 5.88 0 0 0 .63 4.14C.33 4.9.13 5.78.07 7.05.01 8.33 0 8.74 0 12s.01 3.67.07 4.95c.06 1.27.26 2.15.56 2.91.31.79.73 1.46 1.38 2.13.67.65 1.34 1.07 2.13 1.38.76.3 1.64.5 2.91.56C8.33 23.99 8.74 24 12 24s3.67-.01 4.95-.07c1.27-.06 2.15-.26 2.91-.56a5.88 5.88 0 0 0 2.13-1.38 5.88 5.88 0 0 0 1.38-2.13c.3-.76.5-1.64.56-2.91.06-1.28.07-1.69.07-4.95s-.01-3.67-.07-4.95c-.06-1.27-.26-2.15-.56-2.91A5.88 5.88 0 0 0 21.99 2.01 5.88 5.88 0 0 0 19.86.63c-.76-.3-1.64-.5-2.91-.56C15.67.01 15.26 0 12 0zm0 5.84a6.16 6.16 0 1 0 0 12.32 6.16 6.16 0 0 0 0-12.32zM12 16a4 4 0 1 1 0-8 4 4 0 0 1 0 8zm6.4-11.85a1.44 1.44 0 1 0 0 2.88 1.44 1.44 0 0 0 0-2.88z' }, { name: 'YouTube', path: 'M23.5 6.2a3 3 0 0 0-2.12-2.12C19.5 3.55 12 3.55 12 3.55s-7.5 0-9.38.53A3 3 0 0 0 .5 6.2C0 8.08 0 12 0 12s0 3.92.5 5.8a3 3 0 0 0 2.12 2.12c1.88.53 9.38.53 9.38.53s7.5 0 9.38-.53A3 3 0 0 0 23.5 17.8c.5-1.88.5-5.8.5-5.8s0-3.92-.5-5.8zM9.55 15.57V8.43L15.82 12l-6.27 3.57z' }, ]; /* ============================================================ */ /* Case studies — 2x2 horizontal split-cards (upwardengine.com/our-work) */ /* ============================================================ */ const CaseStudies = ({ industry, companyType }) => { const tagColors = { SEO: { bg: 'var(--ue-deep)', fg: '#fff' }, 'Paid Media': { bg: 'var(--ue-ember)', fg: '#fff' }, Web: { bg: 'var(--ue-sky)', fg: '#fff' }, }; const cases = [ { tags: ['SEO'], title: `National [INDUSTRY] [COMPANY TYPE]: SEO Case Study`, body: `A B2B ${industry.toLowerCase()} ${companyType.toLowerCase()} with 40+ years of experience needed stronger non-branded visibility for the specialized equipment their buyers were searching for.`, art: 'mountains', }, { tags: ['Paid Media', 'SEO'], title: `[CLIENT NAME] [SUB-INDUSTRY] [COMPANY TYPE]: SEO & PPC Case Study`, body: `A regional ${industry.toLowerCase()} ${companyType.toLowerCase()} was only filling about 30% of their seasonal availability when they came to us. Through aggressive paid and organic work,`, art: 'cabin', }, { tags: ['Paid Media', 'SEO'], title: `National [SUB-INDUSTRY] Certification Company: SEO, PPC & Social Ads Case Study`, body: `A newly launched ${industry.toLowerCase()} certification platform needed to ramp digital marketing fast. Over a 2-month engagement, we layered SEO,`, art: 'arrows', }, { tags: ['SEO'], title: `[CITY] [SUB-INDUSTRY] [COMPANY TYPE]: SEO Case Study`, body: `A new [STATE]-based ${companyType.toLowerCase()} was virtually invisible on Google when they came to us. Through targeted SEO and a rebuilt content footprint,`, art: 'compass', }, ]; return (

How we help {industry.toLowerCase()} companies grow.

A few of our favorite client stories. Real budgets, real results, real owners willing to put their name on it.

See all case studies
{cases.map((c, i) => (
{ e.currentTarget.style.boxShadow = '0 16px 32px rgba(21,22,65,0.12)'; e.currentTarget.style.transform = 'translateY(-2px)'; }} onMouseLeave={(e) => { e.currentTarget.style.boxShadow = 'none'; e.currentTarget.style.transform = 'none'; }} > {/* Left: copy */}
{c.tags.map(t => { const tc = tagColors[t] || tagColors.SEO; return ( {t} ); })}

{c.title}

{c.body}

Read More...
{/* Right: illustration */}
))}
); }; // Abstract upward-arrow illustrations that mirror the upwardengine.com case-study art. const CaseIllustration = ({ kind }) => { if (kind === 'mountains') { return ( {[[60,60],[260,70],[40,150],[280,160],[180,30]].map(([x,y],i)=>( ))} ); } if (kind === 'cabin') { return ( ); } if (kind === 'arrows') { return ( {[60,120,180].map((x,i) => ( ))} {[[50,50],[100,70],[200,40],[280,60],[300,150]].map(([x,y],i)=>( ))} ); } // compass / radiating diamonds return ( {[[40,40],[280,40],[40,200],[280,200]].map(([x,y],i)=>( ))} ); }; /* ============================================================ */ /* FAQs — accordion */ /* ============================================================ */ const FAQs = ({ industry, companyType }) => { const [open, setOpen] = React.useState(0); const faqs = [ { q: `Why is SEO important for ${industry.toLowerCase()} companies?`, a: `SEO is how ${industry.toLowerCase()} customers find you the moment they need you — without you paying for every click. For most ${companyType.toLowerCase()}s, organic search drives 40–60% of qualified leads at a cost-per-lead that beats every paid channel. A strong local SEO foundation also makes every other channel cheaper: a well-optimized site converts paid traffic better, ranks faster, and earns the trust signals that close calls.`, }, { q: `How long before I see results?`, a: `For paid media, we usually see meaningful changes in cost-per-lead within 30–45 days. For SEO, ranking improvements typically start around month 3 and compound from month 6 onward. We share weekly reports from day one so you can see exactly what's moving — and we'd rather show you small early wins than promise miracles we can't deliver.`, }, { q: `Do you specialize in ${industry.toLowerCase()}, or work across industries?`, a: `${industry} is one of our largest practice areas — we've worked with ${companyType.toLowerCase()}s ranging from single-truck operators to multi-state franchises. That focus is why our [SUB-INDUSTRY] playbooks ship faster than a generalist agency could build them. We do also serve a small number of adjacent industries (see "Industries we serve" above).`, }, { q: `What does a typical engagement look like — and what does it cost?`, a: `Most ${industry.toLowerCase()} clients start with a 90-day strategy sprint ($4–8K/mo depending on scope) followed by month-to-month management. We don't lock you into annual contracts, and you own every asset we produce. After your free strategy review, we'll send a custom plan with a clear scope and a clear price — no surprises.`, }, { q: `Will I work directly with the people running my campaigns?`, a: `Yes. Every account gets a dedicated strategist who runs your weekly check-ins, owns your reporting, and has direct authority over your campaigns. No account-coordinator hand-offs, no offshore button-pushers. You get the person doing the work, on the phone, every week.`, }, { q: `What happens if it isn't working?`, a: `We'll tell you first. Every plan we run has explicit success metrics agreed on up front. If we're not hitting them by month 3, we either fix the plan on our dime or part ways cleanly — you keep every asset and every account. We'd rather lose a client than waste your money.`, }, ]; return (

Questions {industry.toLowerCase()} owners ask us most.

Have one we didn't cover? Send it over — we'll answer within a business day.

{faqs.map((f, i) => { const isOpen = open === i; return (
{isOpen && (
{f.a}
)}
); })}
); }; /* ============================================================ */ /* Blog roll — "Industry Insights" (upwardengine.com homepage) */ /* ============================================================ */ const BlogRoll = ({ industry }) => { const posts = [ { title: `What Is Programmatic Display Advertising for [INDUSTRY] in 2026?`, excerpt: `Most advice about programmatic display advertising makes it sound cleaner than it is. Turn on automation, feed the platform some`, art: 'desk', }, { title: `8 Media Plan Examples for [INDUSTRY] Companies (2026)`, excerpt: `Staring at a blank spreadsheet labeled "Media Plan" usually means the same three questions hit at once. How much should`, art: 'plan', }, { title: `Unlock Growth with AI Marketing for ${industry} in 2026`, excerpt: `You're probably seeing the same thing most ${industry.toLowerCase()} owners are seeing right now. Every software company says it has`, art: 'ai', }, ]; return (

Industry Insights

Explore All Insights
{posts.map((p, i) => ( { e.currentTarget.style.transform = 'translateY(-3px)'; }} onMouseLeave={(e) => { e.currentTarget.style.transform = 'none'; }} > {/* Cover: leaf-shaped illustration card */}
{/* Title under cover */}

{p.title}

{/* Excerpt */}

{p.excerpt}

 ))}
); }; // Decorative cover artwork — sketch-style Deep Blue line marks on cream, // with the post title rendered large in the center. const BlogCoverArt = ({ kind, title }) => { // common cluster of small sketch glyphs scattered around the perimeter. const sketches = { desk: ( {/* monitor */} {/* chat scribble */} {/* pencil */} {/* spray can */} {/* paint brush */} {/* paperclip */} {/* loose marks */} ), plan: ( {/* clipboard */} {/* paper stack */} {/* pen */} {/* sticky note */} {/* arrow doodle */} {/* loose scribbles */} ), ai: ( {/* phone */} {/* person at desk */} {/* spray can */} {/* signal lines */} {/* pencil top-right corner */} {/* loose marks */} ), }; return ( ); }; /* ============================================================ */ /* Final CTA + Footer */ /* ============================================================ */ const FinalCTA = ({ industry, ctaColor }) => (

Let's build a marketing engine your {industry.toLowerCase()} business deserves.

Free 30-minute strategy review. We'll tell you what we'd change, what we'd keep, and what we'd build first — even if you never hire us.

); const SiteFooter = () => ( ); Object.assign(window, { CaseStudies, FAQs, BlogRoll, FinalCTA, SiteFooter });